MASTER GROUP · 20+ years of experience
20+ years integrating automation solutions for manufacturing
Master Steel & Service, part of MASTER GROUP, is an official robotics and automation integrator for the metalworking industry. Since 1998 we have served cutting, bending and welding processes, including complex assemblies for automotive, transportation, mining and appliance plants across Mexico and Latin America.
Who we are
MASTER GROUP built its position by integrating high-technology solutions for manufacturing across Latin America. Through Master Steel, we have served cutting, bending and welding processes since 1998, including complex assemblies for the automotive, transportation, mining, appliance and general metal products industries.
We are not a machine shop selling equipment off a shelf. We are the team that walks into your plant, understands your process, and designs the cell or the line that solves your bottleneck, builds it, integrates it, programs it and hands it over running. The project does not end at delivery: we provide technical support and spare parts so your investment keeps paying off year after year.
When your process needs high-speed material handling or palletizing, we bring in MASTER SPEED, the MASTER GROUP division specialized in delicate product handling systems, combined with the flexibility of ESTUN robots.
As an official integrator of leading brands, we combine technology from ESTUN Robotics, MASTER FAB, TMA, BELAN, Yornew and CHIC to build the solution your process needs, without tying you to a single catalog.
Phone / WhatsApp
Main office: +52 844 365 5656
Sales support (WhatsApp): +52 33 4899 5912
International support: +52 55 5412 7610
Saltillo headquarters
Eulalio Gutierrez 505, Col. Jardines de la Florida, Saltillo, Coahuila, CP 25296, Mexico
Why manufacturers trust Master Steel
Track record since 1998
Over 20 years serving cutting, bending and welding processes for the automotive and metalworking industry, with real plant-floor projects across Mexico and Latin America.
TUV certification
Our industrial safety standards are backed under the German TUV norm, an international reference in machine and automated process safety. That means cells that meet the safety requirements your plant and your audits demand.
Partnerships with leading brands
We integrate ESTUN, MASTER FAB, TMA, BELAN, Yornew and CHIC technology. As an official integrator, you get access to spare parts, upgrades and technical service backed locally, without depending on a single supplier.
Manufacturing Technology Insights recognition
In 2026, the editorial board of Manufacturing Technology Insights LATAM recognized Master Steel with the “Robotic Welding Systems Integration Services of the Year in Latin America” award, evaluating our impact on production performance, alignment with manufacturing processes, and execution in high-precision plants.
How we work
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Diagnosis
A plant visit or technical session where we understand your part, your production volume, and the process you want to improve.
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Engineering and proposal
We design the cell or the line, define the right robot and peripherals, and deliver a proposal with scope, timeline and expected return.
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Manufacturing, integration and startup
We build and integrate the cell, program it for your specific application, and train your team. We stay through startup until you reach normal production.
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Ongoing support
We remain available for support, spare parts and program adjustments as your operation grows or your part changes.
We work with manufacturing engineers, plant managers and operations directors who need measurable results: less downtime, higher repeatability, and processes that meet their industry's safety standards. Wherever there is a manufacturing challenge robotics can solve, in Mexico or Latin America, that is where we work.
Want to learn more about how we work?
Tell us about your plant and your process, and we will explain what an automation project would look like with Master Steel.